Glossary
Taxi and ride-hailing terms, explained.
Thirty terms you will meet when you plan, launch or run a taxi app, each in one or two plain sentences.
Terms A to Z
White-label app
A ready-made app built by one company and published by another under its own brand.
Ride-hailing
Booking a ride with an app, where a driver nearby is matched to the rider.
Dispatch
Sending the right driver to the right job, by software or by a person.
Admin panel
The web tool where an operator manages rides, drivers, tariffs and reports.
Driver app
The app drivers use to accept jobs, navigate and see earnings.
Passenger app
The app riders use to book, track and pay for a ride. Also called rider app.
Tariff
The price rules for a ride: pickup fee, price per kilometre and minute, minimum fare.
Base fare
The fixed amount at the start of every ride.
Minimum fare
The lowest price charged for any ride.
Surcharge
An extra fee for a situation such as night, holiday, airport or luggage.
Surge pricing
Higher prices when demand is much higher than the number of drivers.
Fixed price
A price agreed before the ride, for example from the city to the airport.
ETA
Estimated time of arrival: how long until the car arrives or the ride ends.
Geofence
A zone drawn on a map, used for rules, prices or pickup points.
Ride class
A level of service, for example Economy, Safe or Premium.
Business account
A company account where employees ride and the company gets one invoice.
Commission
A share of the fare that a marketplace or platform keeps.
Revenue share
A model where the platform provider takes a percentage of each trip.
Per-ride fee
A fee charged for each completed ride. With HOPIN, it is 2% of the fare.
SaaS
Software as a service: you pay a regular fee to use software the provider hosts.
Setup fee
A one-time payment to configure and brand your platform.
Retention
How many riders come back to ride again.
Churn
The share of riders who stop riding.
Win-back flow
An automatic message or offer sent to riders who stopped riding.
Loyalty program
Rewards that give riders a reason to choose you again.
Rides per rider
The average number of rides one active rider takes in a month.
Acceptance rate
The share of ride offers that drivers accept.
Utilisation
The share of time a driver or vehicle is busy with paid rides.
App Store Optimisation (ASO)
Improving your app listing so more people find and install it.
GDPR
The EU law on personal data that applies to apps that handle rider and driver data.
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