Marketing services · Paid add-on
Marketing for your taxi app, done with you.
HOPIN marketing services are an optional add-on: the team behind HOPIN's own marketing in Slovakia plans and runs your launch campaign, app store optimization, paid ads and local partnerships, and reports on every euro spent.
01 · Tools or people
The Growth System is the tool. This is the team.
Growth System
Ready-made retention flows, a launch system and a growth dashboard, built into your apps. Your team runs them with our playbooks.
Growth SystemMarketing services
People who plan, build and run your campaigns, and a monthly report with the results. For operators who don't have a marketing team, or want to move faster.
02 · What we do
Six services. Pick what you need.
Launch campaign
A plan for your first 90 days: launch offer, local PR, social media and the first rider and driver campaigns.
App store optimization
Store listing, keywords, screenshots and review prompts, so your app is found in the App Store and Google Play.
Paid ads
Search, social and app install campaigns on Google and Meta, measured by first rides, not only downloads.
Local partnerships
Deals with hotels, restaurants, event venues and companies that bring steady rides and business accounts.
Driver recruitment
Campaigns that bring new drivers to your fleet before and after launch, so riders always find a car.
Monthly reporting
One clear report: downloads, first rides, cost per new rider, ride frequency and next steps.
03 · How it works
Plan, launch, grow.
Plan
We look at your city, your competitors and your budget, and agree on goals for the first 90 days.
- Market and competitor review
- Launch offer and channel plan
- Budget and targets
Launch
We run the campaign in the weeks around your launch, next to the Growth System's welcome flows.
- Store listing and ASO
- Ads, PR and social media
- Local partners signed
Grow
Every month we cut what doesn't work, scale what does and report the results to you.
- Monthly optimization
- New campaigns and partners
- Monthly report and review
04 · Pricing
Two ways to work with us.
Launch pack
For your first 90 days.
- Launch plan and launch offer
- App store optimization
- Launch campaign setup and management
- First local partnerships
- 90-day report
Growth marketing
For steady growth after launch.
- Paid ads management
- New partners and business accounts
- Driver recruitment campaigns
- Monthly report and review call
Prices in euros, excluding VAT. Ad budgets are paid by you, directly to the ad platforms. The final price depends on your market and the scope.
05 · Who does the work
The team that markets HOPIN.
HOPIN has marketed its own ride-hailing service in Slovakia since 2017. The same people, playbooks and partner network work on your launch.
Questions
About marketing services.
Do I need marketing services to use the Growth System?
No. The Growth System is part of the product and works on its own. Marketing services are for operators who also want people to plan and run campaigns for them.
Who pays for the ads?
You do, directly to Google, Meta or other channels. Our fee covers the work: planning, creative, setup, optimization and reporting. You always see what is spent and what it brings.
Can I keep my own agency?
Yes. We can work with your agency, share our playbooks, or take on only the parts you want, for example the launch campaign or app store optimization.
How do you report results?
Every month you get a short report with downloads, first rides, cost per new rider, ride frequency and what we plan next. On the Growth package, the same numbers are in your growth dashboard.
Is there a minimum contract?
The launch pack is a one-off project. Monthly growth marketing runs month to month after an agreed start period. Final terms are set with HOPIN for your market.
Read more: How to launch a ride-hailing app in 8 weeks · How to keep riders coming back
Launch your brand. We'll help you grow it.
Book a 30-minute demo and see the live HOPIN app running on the same platform.