Growth System · Layer 02
Growth System: keep riders coming back.
The HOPIN Growth System is the part of the platform that turns taxi app downloads into repeat riders. You get ready-made retention flows and a launch system from day one, and from 2027 the Hopin Club rewards program.
01 · Why it exists
Operators don't need more software. They need growth.
Launching is no longer the hard part
Any operator can get an app live in about two months.
Repeat rides are
Frequency, repeat rides and brand pull decide whether a city becomes a real business.
Most providers stop at launch
They hand over the software. What happens after launch day is up to you.
02 · What's inside
Three parts. One goal: more rides per rider.
Retention flows
AvailableOnboarding flows, lifecycle automations and win-back campaigns, pre-built and proven in HOPIN's own market.
- Welcome series for new riders
- Reminders after the first ride
- Win-back offers when riders go quiet
- Referral rewards
Launch system
AvailableApp store submission kits, brand templates and day-one growth checklists, so you go live faster and stronger.
- App Store and Google Play kit
- Brand and campaign templates
- Launch-day checklist
- Driver recruitment materials
Hopin Club
Coming 2027Tiers, missions and partner rewards that give riders a reason to choose your app every time.
- Silver, Gold and Elite tiers
- Streaks and missions
- Rewards from local partners
03 · In practice
A rider's first 30 days.
Retention flows react to what each rider does, automatically, in your brand.
Welcome
A short welcome and a reason to take the first ride.
Make it stick
Rating, receipt and saved places, so the next booking takes seconds.
A timely nudge
A reminder at the time of day the rider usually travels.
Win back, then stop
One win-back offer, then silence. Nobody gets spammed.
Example flow. Every step, message and offer is set up for your market.
04 · What we measure
Four numbers that show growth.
You see all four in your growth dashboard. On the Growth package, we review them with you every month.
Ride frequency
Rides per rider per month.
30-day retention
Share of new riders still riding after 30 days.
Reactivated riders
Riders who came back after going quiet.
Cost per new rider
What it costs to win one new rider.
05 · Coming 2027
Hopin Club: rewards that make riders choose you.
A rewards layer on top of your app. Riders earn status and perks for what they already do. Local partners pay for the perks, so rewards don't eat your margin.
- Rewards only for extra rides, never for trips that would happen anyway
- Partner-funded perks from bars, gyms, cafés and shops in your city
- A capped reward budget, so costs never run away
Silver
For every rider from the first trip.
Gold
For regular riders, with better perks.
Elite
For your most loyal riders.
06 · Add-on
Want us to run the marketing too?
The Growth System gives you the tools. Our marketing services give you the people: the team behind HOPIN's own growth runs your launch campaign and ads.
Questions
About the Growth System.
Is the Growth System a marketing agency?
No. It's part of the product: ready-made flows, templates and dashboards that run inside your apps. If you also want people to run campaigns for you, add our marketing services.
Which package includes it?
Every package includes the launch system. The Growth package adds the retention flows, the growth dashboard and a monthly review with the HOPIN team. Hopin Club comes with the Network package from 2027. See pricing.
When does Hopin Club launch?
Hopin Club is planned for 2027, first in HOPIN's own service in Slovakia, then for partners. Join the waiting list to be first in line.
Won't all these messages annoy my riders?
No. Every flow follows simple rules: messages go out only when they're useful, and they stop when a rider doesn't respond. Rewards only go to real extra rides.
How do you measure success?
With four numbers: ride frequency, 30-day retention, reactivated riders and cost per new rider. You see all four in your growth dashboard.
More reading: How to keep riders coming back: retention for taxi apps
More rides from every rider.
See the Growth System in a 30-minute demo, with real flows from HOPIN's own service.