Short answerThe numbers that matter most for a taxi business are rides per day, average fare, share of app rides, repeat rate, driver acceptance, cancellations and cost per new rider. Check them every week and compare each week with the one before. The HOPIN growth dashboard shows several of these in one place.
Why a few numbers beat a big report
A taxi business generates a lot of data. Most of it does not help. Pick six to eight numbers, look at them every week at the same time, and act when one moves.
Demand: are riders coming?
- Rides per day: completed rides, not requests.
- Average fare: total fare divided by completed rides.
- New riders per week: first-time riders.
- Cost per new rider: marketing spend divided by new riders.
Retention: are they coming back?
- Repeat rate: share of riders who ride again within 30 days of their first ride.
- Rides per active rider a month.
- Churn: share of riders who stopped riding.
Retention is where a small change gives the biggest result. See the Growth System and the guide on rider retention.
Supply: do you have enough cars?
- Acceptance rate: share of ride offers that drivers accept.
- Time to pickup: how long a rider waits.
- Cancellations: by rider and by driver, and the reasons.
- Active drivers: drivers with at least one ride in the last 30 days.
Money: is it worth it?
- Revenue per ride and revenue per driver hour.
- Share of rides in your own app compared with marketplace apps.
- Platform and payment costs per ride.
A simple weekly routine
- Pick one day and time. Same time every week.
- Write down the numbers and compare with last week.
- Choose one thing to improve and one person to own it.
- Check it next week.
FAQ
Which number should I watch first?
Rides per day and repeat rate. One says whether riders come, the other whether they stay.
What is a good repeat rate?
It depends on your market and service. Compare yourself with your own past numbers instead of an outside number.
How often should I look?
Weekly for most numbers, daily for rides and cancellations during a launch.
Where do I get these numbers?
From your admin panel or growth dashboard. If your tool cannot show them, ask the vendor before you sign.