How a local taxi company can compete with Uber and Bolt

Be realistic: you will not out-spend them

Global apps have large budgets for discounts and ads. A local company will not win a price war. It can win other things.

The aim is not to remove them from your city. The aim is to have a strong base of riders who choose you directly.

Where local companies are strongest

• Businesses. Companies want one invoice, reports and reliable service.
• Airports and stations. Fixed prices and meeting service.
• Hotels and venues. Partners who need a dependable local name.
• Older riders and phone bookers. People who prefer to call, or to know the driver.
• Out-of-town rides and long trips where tariffs matter.

Build your own app, not only a phone line

Riders expect an app. If yours is only a phone number, you lose them to whoever has one. A branded app lets you keep the rider relationship, set your own prices and see all data.

With a white-label platform you launch in weeks, not years. HOPIN pricing is public: from €390 a month plus 2% of the fare per completed ride.

Give riders a reason to come back

Global apps compete on price and discounts. You can compete on being known. Rewards, a loyalty program and a simple win-back message to riders who stopped riding cost little and work well. The Growth System does these automatically.

Use both: marketplace for volume, your app for loyalty

Many companies keep working with global apps because they bring rides. At the same time they give each rider a card, a QR code or a message that invites them to book directly next time. Over months, the share of rides in your own app grows.

A 90-day plan

1. Days 1-30: choose a platform, set tariffs, onboard drivers, soft launch with companies and regulars.
2. Days 31-60: public launch in your city, QR codes in cars, first-ride offer.
3. Days 61-90: loyalty rewards, win-back messages, fixed airport prices, first hotel and company partners.

FAQ